Defining how and where a brand should enter physical retail.

• Retail entry strategy (store, pop-up, shop-in-shop, wholesale, temporary)

• Market selection across North America

• Format strategy based on brand stage and customer

• Channel mix (own retail vs. partners vs. experiential)

Identifying and securing the right physical opportunities.

• Site selection (streets, centers, neighborhoods)

• Landlord strategy + relationships

• Shop-in-shop and retail partnerships

• Temporary retail + short-term placements

• Lease and deal strategy

Bringing the concept to life.

• Store design guidance

• Build + development coordination

• Pre-opening strategy

• Launch planning

Scaling what works.

• Portfolio strategy

• Market expansion

• Performance review + optimization

• Operational alignment

I help brands explore multiple paths into physical retail—including pop-ups, shop-in-shops, trunk shows, markets, consignment, wholesale environments, and temporary spaces—based on what makes the most sense for their product, customer, and stage of growth.