“Start with a clear, disciplined approach to physical retail.”

I work with brands that are:

• New to physical retail

• Operating a small footprint and ready to grow (or contract)

• Exploring pop-ups, activations, or first permanent locations

• Self-funded or capital-conscious

This is where I’ve spent most of my career — helping brands move from digital or limited physical presence into brick-and-mortar thoughtfully and sustainably.

Services include:

• Physical retail readiness assessment

• Market and format strategy (pop-up, showroom, permanent, hybrid)

• Go-to-market real estate planning

• Pop-up and activation strategy

• Site selection and deal structuring

• First-store and early portfolio playbooks
  

Packages:

Retail Readiness Intensive
4–6 weeks | $7,500–$10,000
 A structured assessment of whether, where, and how to enter physical retail — including format recommendations and risk analysis.

Pop-Up to Permanent Strategy
Project-based | Starting at $12,500
 Support designing, operations, marketing, launching, and evaluating short-term physical retail as a path to longer-term stores.

Fractional Real Estate Advisor
Monthly | $5,000–$8,500/month
 Ongoing strategic and execution support for brands actively expanding or optimizing their physical footprint.

“Let’s build a portfolio strategy that scales with intention.”

I partner with retailers who:

• Are expanding into new markets

• Need to optimize or right-size their footprint

• Are balancing mall, street, and non-traditional formats

• Want a disciplined, data-informed approach to growth

Services include:

• Market prioritization and expansion roadmaps

• Portfolio review and optimization

• Lease strategy and landlord negotiations

• Format evolution (flagship, neighborhood, outlet, pop-up)

• Short- and long-term growth planning
  

Packages:

Expansion & Market Strategy
Project-based | Starting at $15,000
 Market analysis and rollout planning to support thoughtful, scalable growth.

Portfolio Optimization Review
Project-based | Starting at $10,000
 Assessment of existing locations with recommendations for expansion, consolidation, or repositioning.

Fractional Head of Real Estate
Monthly | $7,500–$12,500/month
 Senior-level support without the full-time overhead.

“Let’s bring emerging brands into your spaces in a way that works for both sides.”

I work with landlords and developers looking to:

• Activate space with emerging or non-traditional retailers

• Attract early-stage, DTC, social-first brands & micro local concepts

• Test short-term or flexible leasing strategies

• Curate tenant mixes that drive energy and relevance

I’ve spent years working with new brands — including pop-ups, activations, and first stores — and understand what it takes to make these partnerships successful on both sides.

Services include:

• Emerging brand sourcing and curation

• Pop-up and activation programming

• Short-term and flexible deal structuring

• Brand matchmaking for vacant or transitional space

• Advisory on non-traditional retail uses

Packages:

Emerging Brand Activation Program

Project-based | Starting at $10,000
Curating and placing early-stage brands into short- or mid-term spaces.

Pop-Up & Activation Advisory
Monthly or project-based | Starting at $5,000
Ongoing support to keep spaces active, relevant, and productive.

Fractional Specialty & Permanent Leasing/COO
Monthly|Starting at $10,000

Most engagements begin with a short introductory conversation to determine fit, scope, and timing.